Simulant simulates human behaviour so you can make more informed policy and business decisions.
Simulate the world before you shape it. The moves that matter most are the ones you can't take back — put into the world once, judged only when it's too late to change them. Simulant is a simulation of your world: a representative model of the people you're trying to reach, grounded in real data, so you can test your thinking against the world before the real one ever sees it. Not just whether it will land, but why.
The methods research has always relied on — recreated as a living population you can question again and again, in a night rather than a quarter.
Open-ended interviews at population scale. Read the verbatims and the reasoning behind every answer — not just the score.
Structured measures across the whole population — intent, preference, and sentiment, cut by any segment that matters.
Convene any room you can imagine. Watch a segment deliberate, react, and shift its mind as the conversation unfolds.
In a blind back-test, Simulant reproduced a national attitudes study — six months of fieldwork — in a single night. Where our results diverged from the survey, follow-up found Simulant was closer to the truth.
Read the validation reportPose a question, run it against the population, and read the answer by any cut that matters — with the verbatims and the reasoning behind every number.
“The hook landed instantly — felt like it was made for my feed, not against it.”
“I get the vibe but I'm not sure what they're actually selling until 0:18.”
“Music is great but the text is too small on my phone, I'd scroll past.”
“Love the product shot at 0:22 — that's where I'd tap to learn more.”
One instrument, pointed at the decisions that can't be A/B tested in the real world.
Pre-test ads, hooks, and hero assets before the spend.
Find the message that lands — and the reason it does.
Rehearse the market's reaction before you ship.
Model reach, resonance, and the blind spots ahead.
See where you win, where you lose, where you're ignored.
Watch how you're seen move over time and segment.
Stress-test a statement against the room before you send it.
Follow how a story spreads, mutates, and takes hold.
Simulant is built on the official record — not vibes. Every response traces back to the signals behind it, so the readout survives the room, the audit, and the front page.
National population, demographics, and geography
Voting behaviour and political attitudes
Trust, values, and community sentiment
17,000+ people tracked over two decades
Global attitudes, values, and beliefs
Channel reach and media consumption
We're a small team at the frontier of multi-agent simulation, behavioural modeling, and applied AI — building the instrument that answers it.